Course curriculum

  • 1

    Introduction to Brand Valuation

    • Introduction to Brand Valuation

    • Quiz - Introduction to Brand Valuation

    • Brand Strength Index: ISO 20671

    • Quiz - Brand Strength Index: ISO 20671

    • Brand Valuation Standards

    • Quiz - Brand Valuation Standards

    • Market and Cost Approach

    • Quiz - Market and Cost Approaches

    • Income Approach

    • Quiz - Income Approach

    • Brand Valuation Applications

    • Quiz - Brand Valuation Applications

    • What are brands and why people value brands

    • Quiz - What are brands and why people value brands